[Restaurant Branding]
Menu design for a new restaurant in san francisco, mediterranean and peruvian fusion. Logo design was previously provide. Brand identity was not existant and build from the ground up through this work.
After research we found interesting intersection between mediterranean and Andean cultures, the front leans Peruvian/Andean motifs, pottery forms, textile inspired illustration with a hidden Cuzco reference.
The back shifts to Mediterranean, mosaics, tiles, and organic forms that balance the front's expressiveness.
The color palette draws from the vibrant, high-contrast hues of Mediterranean and Peruvian cultures. Amarillo honors San Francisco while celebrating cultural richness. Terracotta evokes the earth, pottery, and mountains. Azulito blends the Mediterranean Sea with the Bay's iconic 'Karl' fog. Rojo cereza grounds the identity, inspired by bold flora and textiles.
Overall, the system balances cultural references with usability, clarity, and visual identity. It is designed to feel intentional, cohesive and easy to navigate while maintaining a distinct point of view.
