[ A ]
YOU → PISO
A conversation.
Twenty minutes.
In your room if you're local. What you serve, who comes in, what the site has to do. You leave with a fixed price — not a range.
Free · 20 minutes
pisofermentado.art
[ 01 ] The problem
Most restaurant sites were built once, by someone who never worked a service. The hours are wrong, the menu is a photo of a PDF, and it falls apart on a phone — which is where nearly everyone looks you up, usually while deciding where to eat in the next twenty minutes.
[ 02 ] Services
A site built around the three things people actually come for: where you are, when you're open, and what you serve. Fast, readable, and easy to keep current.
Design · Build · Copy · Launch
Designed for a phone first, because that is where the decision gets made — on the street, one-handed, in bad light.
Phone-first layout · Tap-to-call · Maps · Speed
Menus that read cleanly on paper and on a screen, in one type system, so a price change takes minutes instead of a redesign.
Print-ready files · Digital menu · Seasonal updates
Mark, type, colour and the rules for using them — enough of a system that your signage, menu, napkin and Instagram look like one room.
Logo · Type & colour · Usage guide · Assets
Someone to send the new menu to. Seasonal changes, event pages, photography swaps and the small fixes that otherwise sit undone for a year.
Monthly retainer · Priority turnaround · Hosting handled
[ 03 ] How it goes
[ A ]
YOU → PISO
In your room if you're local. What you serve, who comes in, what the site has to do. You leave with a fixed price — not a range.
Free · 20 minutes
[ B ]
PISO → YOU
A designed page showing type, colour and how your room reads on a screen. We adjust it together before anything gets built.
Week 1 · 2 rounds
[ C ]
YOU ↔ PISO
The whole thing goes on a private link you can open on your phone and pass around the staff. Feedback comes back in one pass.
Weeks 2–4 · Private preview
[ D ]
PISO → YOU
Domain, hosting and email checked. You get the files and the logins. Hours, menus and prices stay easy to change.
Launch day · You own everything
[ 04 ] Who you'd be working with
I'm Fernando. I design and build the whole thing myself — no account manager, no handoff to a developer who has never seen your menu. You talk to the person doing the work.
I've worked in the service industry for over 12 years, so I know how restaurants, bars and cafés actually operate — changing menus, busy services, last-minute updates and the constant work of getting people through the door. I design around that reality.
Based in San Francisco Working remotely and on site English & Español
[ 05 ] The menu
[ 06 ] Contact
Let's makesomethingworth the wait
[ 07 ] FAQ
Two to three weeks for a refresh, four to six for a full site, six to ten if identity is part of it. The slowest part is usually photography and menu copy — if you have those ready, it moves faster.
Your current menu, your hours, and any photography you already own. If the photos aren't good enough I'll say so and help you plan a shoot. Photography is not included by default and any shoot is an extra cost.
No. Send small changes such as hours, menu items and prices to me; they're included with Monthly Creative Support.
You do — the files, the domain and the accounts. If we stop working together you keep everything and can hand it to anyone.
Hosting is included while you're on a monthly plan. Otherwise I set it up in your own account so the bill and the control stay with you — usually a small annual domain fee and nothing for hosting.
Yes — I design print-ready menus, signage and packaging. I provide the files, but I don't handle printing or production.
